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韓評選3月歌手品牌價值 TWICE太妍包攬冠亞軍 - SeoulSunday.com

韓評選3月歌手品牌價值 TWICE太妍包攬冠亞軍

4101

3月25日,根據韓國企業評價研究所發布的3月份韓國歌手品牌價值指數分析結果,女團TWICE以較大優勢摘得榜首,歌手太妍位居第二,男團防彈少年團緊隨其後。

韓國企業評價研究所分析了從2月23日到3月24日期間共1億947萬9941個大數據,按照消費者的品牌價值參與量、溝通量等對溝通價值、參與價值、媒體價值、社會價值等進行評測,得出3月份韓國歌手品牌價值排名如下:TWICE、太妍、防彈少年團、Lovelyz、BTOB、EXO、GFRIEND、BLACKPINK、IU、Red Velvet、Seventeen、GOT7、BIGBANG、秀智、VIXX 、MAMAMOO、AOA、Bolbbalgan4、INFINITE、Block B、任昌丁、朴宰範、BewhY、ZICO、Busker Busker等。

其中,TWICE的品牌參與指數為332萬5062,媒體指數為538萬5017,溝通指數為325萬9575,社會指數為33萬9720,品牌評價指數為1230萬9374,比2月份品牌評價指數下降了19.58 %;太妍參與指數為420萬9583,媒體指數為352萬6414,溝通指數為180萬8235,社會指數為58萬4395,品牌評價指數為1012萬8627,比2月份品牌評價指數上升了345.73% ;防彈少年團參與指數為252萬1767,媒體指數為324萬4120,溝通指數為340萬7975,社會指數為41萬1710,品牌評價指數為958萬5572,比2月份品牌評價指數下降了48.77% 。

對此,韓國企業評價研究所方面表示:「TWICE新專輯主打歌《KNOCK KNOCK》幾乎橫掃了3月份的音源榜,肯定與否定的比率為71.09%。此外,TWICE即將進軍日本,也有不小影響。」