K-pop偶像在2024年繼續成為最受歡迎的名人代言人之一。從美容和時尚到科技和食品，K-pop偶像已經成為數百個品牌的面孔。
女性偶像：
NewJeans（“Jeanz”）
16個廣告：
- Coca-Cola
- Stonehenge
- Hyundai Duty-Free
- Nike
- Shinhan Bank
- Calvin Klein
- OLENS
- Karen
- ESSENTIALS
- SK Telecom
- Pepero
- Lotte Zero
- Indomie
- Honorary Ambassador for Korea Tourism
- Promotional Ambassador for Incheon Airport Customs
- Promotional Ambassador for Seoul Fashion Week
LE SSERAFIM
10個廣告：
- Louis Vuitton
- Goobne Chicken
- Jim Beam
- NBA
- Android
- Gelato Pique
- Sony
- Lumine Department Store Christmas Campaign
- Indeed
- Mom's Touch
aespa
10個廣告：
- Chopard
- KB Kookmin Bank
- Lotte Duty-Free
- Nabati
- Mise-en-Scène
- Refrear
- Pokémon GO
- Android
- McCafé
- Honorary Ambassador for Incheon Airport
Jennie
ADVERTISMENT
8個廣告：
- Chanel
- HERA
- Calvin Klein
- Adidas
- Maison Kitsuné
- Jacquemus
- Gentle Monster
- Tamburins
- Beats
Jang Won Young
8個廣告：
- Innisfree
- Miu Miu
- Hapa Kristin
- Eider
- Amuse
- Rolarola
- Kérastase
- Tommy Hilfiger
Anh Yu Jin
8個廣告：
- Dongwon Tuna
- CLIO
- Fendi
- NEPA
- Soonhari Lemon Jin
- Hana Bank
- Mardi Mercredi
- Maxim Supreme Gold
Karina
8個廣告：
- Krush Beer
- Converse
- Yves Saint Laurent Beauty
- Vita 500 Zero
- Prada
- Nordisk
- MUSINSA Beauty
- Shinsegae Department Store Christmas Campaign
男性偶像：
Cha Eun Woo
23個廣告：
- Chaumet
- Dior Beauty
- Dior Fashion
- Dunkin' Donuts
- Liber Classy
- Skechers
- Giordano
- Subway
- Chung Jung One Homins
- The North Face
- Ricola
- Hanwha Life Insurance
- Cornetto
- Milo
- Sprite
- Bodyfriend
- Nescafé
- Saint Laurent
- Calvin Klein
- LG U+
- Norang Tongdak (Yellow Chicken)
- Daesung MiMac
- Honorary Ambassador for Visit Korea Year
RIIZE
13個廣告：
- GESKE
- EUID
- Louis Vuitton
- Bacchus-Flavored Jelly
- Woori Bank
- Etude
- Android
- Fanta
- McDonald's
- National Geographic
- Lotte Duty-Free
- Bench/
- Richeese
Seventeen's Mingyu
8個廣告：
- Innisfree
- Nike Jordan
- UNOVE
- Calvin Klein
- L'Occitane
- Dior
- Allo Bank
Seventeen's Hoshi
7個廣告：
- Jongga
- OPPO
- d'Alba
- Diesel
- NARS
- Acme de La Vie (ADLV)
- Cass
TWS
7個廣告：
- Milkis
- Shinsegae Duty-Free
- Kangol
- Mediheal
- 3CE
- Skoolooks
- Celine
