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IU談到了新專輯，提高了期待感。
IU 25日在自己的YouTube頻道上公開了題為”IU廣告的第一個幕後花絮”的影片。
公開準備拍攝廣告的IU談到了新專輯和明年的計劃，她表示：「雖然有一個三個字的標題曲命名的規則，但這次不是三個字。這次錄製的歌曲名為「魂」。提到韓國人，大家不就是說『魂』嗎？我真的把「魂」體現了出來，真實地表達了「魂」的感覺。錄音結束後，我還一直在說『魂～』。」
她還說 :「1月份就要離開韓國，在韓國沒有多少日子，我想在海外進行收尾工作，以捕捉很多新的面貌和新的風景。2024年幾乎沒有在韓國停留的日子。雖然很喜歡韓國，但是要去做有趣的事情，所以既期待又擔心。」
另外，對於BTS成員V出演的MV，她豎起大拇指表示自信。IU說 :「從拍攝開始，音調和氣氛就很好。電腦完全沒用，但還是挺好的。好像是我之前在MV中看不到的氛圍。」
當工作人員問”你不是想逃跑嗎?”時，IU說 :「本來想逃跑的，但車胎爆了。V車先爆胎，我們本想先逃跑，但我們的車也爆胎了，可能是在拍攝現場附近將玻璃碎片打碎後撒上去的。」
