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IVE張員瑛&SEVENTEEN珉奎被選為化妝品品牌「INNISFREE」的新代言人! - SeoulSunday.com

IVE張員瑛&SEVENTEEN珉奎被選為化妝品品牌「INNISFREE」的新代言人!

IVE張員瑛和Seventeen珉奎被選為韓國化妝品品牌「INNISFREE」的新代言人。

這次公開了介紹品牌新世界觀的「THE NEW ISLE」活動影片,珉奎和張員瑛登場了,透過BGM和Vogue表演表現傳達自由的重要性訊息的MV風格的影像。

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INNISFREE的Rebranding之一的「THE NEW ISLE」活動影片將包含INNIS(島)和FREE(自由)含義的現有品牌的世界觀變更為”拓寬新世界觀和界限”的概念,將廣闊的自然中的開拓者、探險家、挑戰者的精神,以品牌人物角色生動、充滿活力的動作表現出來,表現了INNISFREE的新島「THE NEW ISLE」的世界觀。

在充滿神祕能量的INNISFREE的島嶼和能夠感受到大自然無限可能性的影片中,張員瑛、珉奎等4人被綠色、光、水、岩石包圍,深呼吸,無重力、有節奏地表現「INNISFREE ISLE」

影片中,INNISFREE的代表性產品以多種型號表現出來,傳達了”與INNISFREE相遇,發現本來的健康美,完成本來的自我美”的宣傳訊息。

影片中,珉奎表現了INNISFREE的精髓綠茶,張員瑛則作為INNISFREE新開發的綠茶酵素的繆斯,展現了美白效果。


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今後,INNISFREE將”透過新確立的世界觀,與顧客進行交流,為顧客提供找到真正的自己的契機”。